Hello, I’m Kevin. For over 20 years, I’ve worked with businesses to improve how people see them and connect with them. I do this through smart visual design. Put simply, my passion is where thoughtful design meets clear business goals. I enjoy creating brand identities and design solutions that grab attention and tell the right story. I believe the best design starts by understanding the ‘why’ behind a brand. Because of this, I focus on working with you. We’ll explore your core message and goals before creating the visuals. Whether building a brand system from scratch or applying it to a digital product, I always aim for work that looks great and achieves results. Feel free to browse my work, download my resume for more details, or connect via social media. I’m always happy to discuss new creative challenges.
My Core Values
Strategic Thinking / Strategic Design
I focus on understanding the ‘why’ behind your project. Then, I align the design with your business goals to create solutions that are effective, not just pretty.
Craftsmanship
I am committed to high-quality work. This means paying close attention to detail and mastering the principles of good design, like typography, color, and layout.
Clear Communication
My goal is to turn complex ideas or brand messages into clear visuals. This shows in my design work and also reflects how I communicate with clients—clearly and effectively.
Collaborative Partnership
I believe in teamwork. Therefore, I approach client work as a partnership to reach shared goals together, not just as a solo service.
Purposeful Impact
I aim to create designs that serve a real purpose. Ultimately, my goal is to make a meaningful difference for your brand or business.
My Process
Discover
First, we dive deep into your world. We learn about your business, audience, and competitors through research and open conversation. Our goal is to gather insights and build a solid foundation.
Define
Next, we analyze the discovery insights. We clearly define the project’s strategy, goals, and requirements. This creates a clear roadmap and brief to guide the creative work.
Design
Guided by the strategy, we explore concepts and develop designs. We refine these ideas through iteration. Basically, this is where we create visuals and identity systems to meet your goals.
Deliver
Finally, we polish and present the final designs. We use your feedback to deliver production-ready assets, style guides, or other needed items. We ensure a smooth handover for real-world success.
My Interests
Outside of design, I enjoy exploring Los Angeles and connecting with others through networking or local meetups. You might find me hiking trails like Kenneth Hahn, visiting art galleries, or playing pool. I also love classic anime (like Dragon Ball Z) and finding new food spots. Most importantly, visits from my daughter in Sacramento are quality time—we share anime, try new restaurants, and I definitely enjoy spoiling her.
Get In Touch
Let’s build something great together. I’m currently available for freelance Design and Strategy projects.